5 Strategies for a Successful Business Presentation

Are you a bundle of nerves at the mere thought of speaking in public? Do you experience wobbly knees, sweaty palms or an upset stomach? Well, you are not alone! The fear of public speaking ranks with death and an IRS audit for most of us.

Whether participating in a live event, teleclass or webinar, with practice and planning, you can overcome your fears and develop strong presentation skills. To help, here are 5 Strategies for a successful presentation… every time!

Prepare in Advance

Preparing for a presentation requires research, organization and planning. Each is vital to the success of a presentation. How do you prepare?


  • Learn about the audience and venue. This will enable you to make adjustments to meet their needs and prepare enough material such as; handouts, business cards brochures and giveaways. Knowing the facility’s size and layout is equally important.
  • Practice your presentation and fine tune as needed. Rehearse using a video recorder or ask a friend or family member to critique you.
  • Keep the content simple and comprehensible… and avoid using jargon!
  • Be a good keeper of time. Make sure you are not under or over the time allotted.

Day of:

  • Make sure you have some water at your table or podium. Nothing worse than having ‘dry mouth’ during a presentation!
  • If you’re using equipment such as a laptop, a projector, microphone or smart board, ALWAYS check to make sure everything is working properly.

Body Language

Your body language is critical in the message it conveys to an audience. Confidence will reflect in your posture. Make it a point to stand tall; with shoulders aligned properly. In addition, remember to use proper hand gestures.

Eye Contact

This is an easy way to build rapport with your audience. As you move through your presentation, you’ll make a greater impact when delivering key points by glancing at someone each time. As you move onto another point, shift your glance to the next person. This approach captures each person and engages them in your conversation.

Know Your Audience

Do you know your audience’s demographics? If not, you should! For example, my presentations are targeted towards women entrepreneurs. Since the length of time in business varies, I will customize each to fit their needs. 3 tips to better engage your audience:

  1. Have a powerful opening and closing. Start your presentation with an ice breaker, an engaging story or thought provoking question. Close with a call to action – what should they do as a result of your presentation? This is also a great way to gain prospective clients.
  2. Create an interactive atmosphere. Ask open-ended questions to encourage participation and share experiences.
  3. End on a note that will send people away with something to remember.

Ask for Feedback

Provide your audience with an evaluation form to fill out. Allow anonymity to encourage open and honest answers. Use their responses to improve the quality of your presentation.

In conclusion, if you want a successful outcome, it is important to take the proper time and steps to prepare for your presentation!

How to Build Leverage For Negotiating Substantial and Recurring Salary Increases

Who doesn’t want their salary increased substantially year after year during their career? A yearly salary increase of 10 per cent gives a doubled pay check in about eight years. Make the yearly increase 20 per cent and the pay check is doubled in about four years. But – is it even realistic to want such increases, year after year? Well, of course it depends to some extent on the job. But, basically the answer is: yes, it is realistic, given that the right career strategy is chosen.

For most people – I mean people not working in the family business etc. – the no. # 1 strategy to recurring substantial salary increases is spelled: long term leverage building. Anyone skilled in the art of negotiating a salary knows that when negotiating a salary, it all comes down to bargaining power, i.e. leverage. In a salary negotiation, bargaining power is a measure of which of the parties – the employee or the employee – is more dependent on coming to an agreement on the salary. Or, in other words, the party being most dependent on the other is the party with less leverage.

So, a person will be able to get recurring and substantial salary increases by constantly working on his leverage. Here are some actions to take:

Always look for outside options.

In a salary negotiation, the employees best weapon may be the threat to quit unless he get the salary asked for. However, quitting without having a new job is probably not a good option. And finding a new job takes time for most people. Therefore, you cannot go looking for one the day before your salary negotiation, but must have prepared in advance.

Strive for excellence in the relevant area.

Being the best, being the expert, having reputation of the highest quality – these are qualities one doesn’t achieve over night but only after long, hard and goal conscience efforts. In the end, quality and excellent performance will win – therefore you should start today the work to get there.

Make sure you are not the impatient one.

All things equal, the party most impatient to reach an agreement will most likely be the losing party in the negotiation. You should try to avoid to be taken by surprise when a negotiation becomes necessary. If you negotiate contracts for a company, make sure you know the term of every important contract, so that you can start looking for outside options, gather information etc well before you have to enter a new contract.

The Mystic Art of Negotiation


What is the reason, that we include a topic that may seem, completely materialistic?
Because, life is also very materialistic but its foundations and principles are primarily, ethic and just.
The negotiator, is not a merchant of the temple, because the things of the spirit, transcend any material value and cannot be bought. But, the negotiation, is seen here, from a superior aspect and it gives the correct way of the definition of good and the necessary element, which is found in the reciprocity, of giving and receiving. Life would be very different, if we would give what is fair, to receive, what is fair. While differentiating, the things which are properly of the spirit, and only belong to the spirit and to purity. Man, must always have an ethical way of living. This is the reason, that we have dedicated the effort, and the interest, in the development of this gallery.

The negotiation is an art, because it requires of dedication, effort, attention, concentration and discipline. But, it mainly requires of inspiration, and this belongs to the inner world.
To negotiate is the capacity -always illuminated-of achieving, the desired success and it is necessary to say, that there are two possibilities:

To lose control, which is the worse scenario.

And to gain control.

To negotiate, is to have control. To have control, is to be a leader. This does not mean to subdue. This means, to be able to reveal the maximum glory, of every form of communication and mutual satisfaction. The negotiator, must be pure, because the negotiated object is always intangible. The true negotiation is, to accept what we point to as correct, good, satisfactory, complacent, necessary, useful, dominant, inevitably unique, real and beneficial. The negotiation, does not know any limits, does not have fear, because the negotiation is not, an accident or coincidence.

It is the science, which is superior, to any method, because the negotiator is the person, who finally negotiates, the fact of been original, spontaneous, genuine and true.
The negotiation, does not contemplate defeat, loss or abandonment since the negotiation adapts, and does not subdue to any condition, neither waits for, the right moment, or becomes desperate, in the worst moment. The negotiation, makes the right moment, of every moment. The end result, of the negotiation is not a sale, as its only objective. To negotiate, is much more than this, much more, of what we could have conceived, in the first analysis.
To negotiate, is to influence directly the sense, the perception, and the knowledge, since what is truly negotiated, is the supremacy of the will, control, government, execution, function, direction, and defined objective. These are, some of the parameters, that are contemplated, in the art of negotiation.

We can compare the negotiation, with the necessary precision, where the arrow is aimed, and thrown at the objective, which is the center of interest. There is no tolerance, neither distance than the precise.
The negotiation is, the group of norms and functions, of the reason, of the experience and of the conscience, that as one mathematical reason, does not admit other, than the specific and desired result.
The ability of negotiation initiates, in the serenity of the mind, and in the capacity of knowing the ulterior mystic perception, of the eye of the conscience. The mind is not only one experience. It is also, and mainly, an integral image, a unique global concept. By example, the concept of being ourselves. Our first negotiation is, our own identity and the result is, that certainty, confidence, self control and the inner harmony are achieved.


1- To negotiate is to flow.

To negotiate is not, to reach your territory, or my territory. It is to reach, the territory.
2- To sell, is to share.

To negotiate is not to yield, or to influence others, to yield. It rather is, to excel and for both

parts, to coincide.
3- The right attitude.
It is the one of success in the effort, in the dedication, but it never is a boastful attitude, since this would become defeat.

4- The defeat.
It happens, when we have lost the attention, when we have forgotten decency, and we have not understood its benefits.

5- The greatest negotiation.
It is with ourselves. To be able to negotiate, I have to be sustained by the inner serenity. Then, if there is a mountain, as high as the firmament, in front of me, or a lion ready to kill, or a snake rolled up in my neck, I will not have any doubts, about what to do, since I am already doing, what I have to do.
I am already winning. I will meditate, I will act, I will win.

6- When is the negotiation lost?
When the consistency is lost. When we change, because of fear and insecurity.

7- When is the decision good?
When I believe in it. But, if I make a mistake, then, I can learn from it, and know that I have to get ready, to be alert, to get the necessary training.

8-What does the negotiator do?
The negotiator observes, more than what is evident. The negotiator always discovers, open windows, in closed doors.

9-A good negotiator.
Some persons think, that a good negotiator has to be ambitious, but this may work, in very basic negotiations. Later on, the ambition may turn into, the objective of life, losing values, principles and reasons. The true negotiation, is not based in the ambition, because it is not, a false buy and sell. transaction, that has a hidden objective. No!
The negotiation believes in success, in excellence, but does not see them, as ambition, but as the excellence, not of only one part, but of all the parts. Therefore, the negotiation is always based on, a shared good. Then, the negotiation is, the street of two ways, where service circulates, as the sensible mystic art, of giving and receiving, a mutual equilibrium. Although heaven and earth, may seem distant, they conform the belly, the uterus, where life germinates, grows and develops.